Dr. Harry Singh formed the Botulinum Toxin Club in 2014, after running his own successful facial aesthetics business since 2002. BTC train medical professional in the world of facial aesthetics, in both the theory and practical treatment of patients.
Dr Singh will discuss why your business strategy must come before tactics. He will give you all his pearls of wisdom, from first-hand experience, enabling you to establish your practice much sooner.
What will I learn?
- How to make your business thrive instead of survive
- How to handle telephone enquiries and get your team on board
- Establishing your offering and making it appealing for prospective patients
- How to plan strategic marketing that will give you an influx of patients
- What you can and cannot say when advertising to not fall foul of the regulators
- The 3 M’s of the marketing mix
- Referral marketing introduction
- Online marketing introduction – the do’s and don’ts of your business website
- The future of regulation
- The 4 P’s that will reduce any potential patient complaints
- How to keep a patient for life
- Organising the perfect practice open evening or launch event
- Using the right KPIs
- Pricing structures to promote upselling
- Optimising to promote a growth in turnover
- Using gift vouchers in the right way
- How to get your patients to promote your business for you
- How to create a mobile service that yields a minimum of £1,000 per session
Plus much more!
Please pay £99 (inc VAT) via PayPal to https://paypal.me/DRHSINGH
‘Virtual Marketing Masterclass’ in the ‘Reference’ section.
Testimonial Shan Hamarash - "Really fantastic course! We were given very thorough pre-course reading material so were able to get stuck in straight away with the practical side of things. All of the trainers were so friendly, supportive and knowledgable and the atmosphere was really relaxed. The after care support has also been absolutely outstanding, which is so important for someone like me who is just getting started in facial aesthetics."