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What Do Patients Want?

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If you’re already actively practising in medical aesthetics or considering a leap from the day job as a doctor, dentist or nurse into private, cosmetic practice, then it’s a question you really should have an answer for.

Why should you have an answer? Because, understanding what patients who come to you for non-surgical cosmetic interventions are seeking will help you no-end when it comes to forming your business plan, deciding on your treatment offering, and optimising your interactions with your patients, on a psychological level to form, what will hopefully be, a long-lasting and profitable relationship.

It’s not just about understanding which treatments are popular, although that is important as it will dictate your service provision and the training that you go on to undertake, it’s also about understanding consumer trends, fashions, celebrity influences, social media, and your up-selling or cross-selling opportunities.

We know that both in the USA and the UK, cosmetic injectables in the form of wrinkle relaxing botulinum toxin and volumising implantable soft tissue fillers are the most requested cosmetic treatments. Once the desire of the older patient cohort, over 35 years of age and predominantly female, times have changed. Men are getting in on the action, determined not to be left behind in the workplace, they appreciate the need to look younger, less wrinkled or tired. Understanding how to market to men and how to tailor the treatment experience to men could add a significant USP to your business practice. Younger clients are also now seeking injectable treatments too, both as a preventative in the hope that early intervention with toxins will keep the dynamic wrinkles at bay, whilst lip fillers will give them the pout that will be the envy of all their Instagram friends.

More and more so now, again attributed to the rise of the selfie photographs is a concern surrounding submental fat, the so-called double chin. Patients now notice this area more so than ever before, thanks to the hand-held camera angles, so a whole new treatment provision has opened up, and you need to be in a position to decide if you want to give your patients what they seek or refer them on to another practitioner. With proper pre-planning, education and training you can give your patients what they want.

Patients want to look and feel beautiful and youthful. Some seek correction for minor imperfections such as scars or asymmetries, but all put their trust in you as an expert. Show your confidence, do your homework and learn how you can give your patients what they want. If you get it right, they will keep showing up at your door, year in year out.

If you’re still not sure that you know all the answers, then this is where the BTC can help you. The BTC, founded by dentist Dr. Harry Singh, run a series of training courses and workshops dedicated to learning the latest treatment techniques, as well as savvy and up to date business practices.

Dr. Singh, a former cosmetic dentist, has been carrying out facial aesthetic treatments for sixteen years, since 2002. Harry discovered that he was performing more facial aesthetic treatments than dental treatments in his daily practice and he hasn’t looked back since that realisation.

Call 07711 731173 or email harry@botulinumtoxinclub.co.uk for more information about course options and availability.

Call 07711 731173 or email harry@botulinumtoxinclub.co.uk for more information on why you should choose BTC to help you achieve a successful aesthetic business.

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