We all know that women are increasingly choosing facial aesthetics treatments to eliminate wrinkles, but did you also know that this cosmetic procedure is becoming increasingly attractive to men? In fact, about 10% of the total number of British people undergoing Botulinum Toxin treatment are now male.
Who is the Bro-tox patient?
A survey from the online clinic directory, RightClinic.com, found that most men seeking Botulinum Toxin treatment are recent divorcees aged 35-45 years old. Finding themselves suddenly thrust back into the dating game, they want to make the most of their chances to find a new partner.
Another motivation is also to appear more youthful at work in order to avoid age discrimination. Men think of the procedure as a way to freeze time and defy ageing effectively. They are more likely to be city-dwellers and to seek Botulinum Toxin treatment in Edinburgh, Manchester, and London.
Now is a great time then to make the most of this new wave of customers, and add profits and footfall to your dental practice, with facial aesthetics courses for dentists at the BTC, the brainchild of Dr Harry Singh. Dr Singh is himself a dentist, who started carrying out facial aesthetics treatments at his own practice in 2002.
Demand for treatments has steadily increased since then, to the point that he was able to give up offering dental treatments and just concentrate on facial aesthetics, which has much higher profit margins. He now has more than 700 facial aesthetics patients.
Along with learning how to skilfully administer treatments, on the facial aesthetics courses for dentists, Dr Singh will share with you his knowledge, experience and skill in marketing these treatments, both to attract and retain patients for treatments including Botulinum Toxin and dermal fillers.
There are basic and advanced level workshops on the facial aesthetics courses for dentists at the BTC. The basic level workshop teaches you everything you need to know about all three most commonly-requested treatment areas(other courses often make you pay for each separately). Dr Singh also offers you full ongoing support after the workshop, for no extra charge.
Please get in touch with us to find out the dates of the next courses.
Call 07711 731173 or email firstname.lastname@example.org for more information on why you should choose BTC to help you achieve a successful aesthetic business.back to blog