Putting a smile on patients’ faces
Dr Harry Singh presents an overview of how dentistry fits with non-surgical facial aesthetics
Dr Harry Singh BChD MFGDP has been carrying out facial aesthetics since 2002 and has treated over 3,000 cases. In his last dental practice (focused on aesthetics) he ended up performing more facial aesthetic treatments than dental treatments. Due to the very high profit margins associated with facial aesthetics, he decided to concentrate on facial aesthetics and currently has over 700 facial aesthetic patients. He has published numerous articles on the clinical and non-clinical aspects of facial aesthetics, and spoken at dental and facial aesthetics conferences on these topics.
Harry was shortlisted at the Private Dentistry Awards in 2012 and 2013 in the Best Facial Aesthetics Clinic category and was a finalist in 2012 at the MyFaceMyBody awards for the Best Aesthetics Clinic.
For further information on Harry’s courses and to download a video ‘Getting Started in Facial Aesthetics’ free of charge, please visit http://www.botulinumtoxinclub.co.uk/
All Botulinum Toxin Training Cub workshops are run regularly, most of them every month. Full details are available at http://bit.ly/1ERSCuh but, in the meantime, here a few taking place over the next few weeks:
You may be wondering why a dentist would be working in non-surgical facial aesthetics. The truth is that dentists are actually ideally placed to perform such treatment, since we have undergone five years of undergraduate education focusing just on the face, never mind the postgraduate training that inevitably follows!
A large part of what we learn involves not just teeth but also the anatomical structures allied to the mouth, as well as providing oral treatment that is in proportion with the patient’s face, and we are experts at administering pain-free injection.
We dentists, just like any other healthcare professional that patients see on a regular basis, are in the fortunate position of being able to build rapport and therefore trust. Who better then, for our patients seeking non-surgical facial aesthetic treatment, to deliver it when that all-important trust is already there?
In addition, cosmetic dentistry and non-surgical facial aesthetic treatment are ideal bed fellows. In my experience, patients who have elected to undergo cosmetic dental procedures tend to be interested in the possibility of facial aesthetics, and vice versa.
So what are the possible treatments to complement our patients’ smiles? They include, but are not limited to:
1. Plumping of lips subtly (injecting the hyaluronic acid dermal filer just in the borders of the lips) or by increasing the volume (injecting in the body of the lips) to enhance a smile with white, straight teeth
2. Volumisation in the mid face area, especially in patients who have lost some teeth in the cheek area, as well as replacing lost volume or filling deep lines in the nose to mouth (naso labial folds) and mouth to chin (marionette) lines with dermal fillers
3. Botulinum Toxin to target dynamic muscles. One example of its use is to reduce a gummy smile; weakening the muscles responsible for raising the lip with a small amount of toxin results in a gentler and softer upward pull when a patient smiles, allowing all of the teeth to be seen but decreasing the amount of gum on show
4. Temporomandibular joint disorders can be treated with Botulinum Toxin as part of a comprehensive treatment plan, and it can be added to treat bruxism in addition to normal dental procedures.
Training is paramount
A dental education, of course, does not offer sufficient training to carry out non-surgical facial aesthetics, so it is extremely important that dentists commit to learning about these treatments from the best possible people and commit to on-going development in the area.
The BTC (www.botulinumtoxinclub.co.uk), for example, offers fully accredited clinical workshops for GDC-registered dentists, as well as GMC-registered doctors, surgeon and specialists, and NMC-registered nurses.
The facial aesthetics workshops cover the areas most commonly requested by patients – forehead (frontalis), frown (glabellar) and eyes (crow’s feet). What’s more, delegates receive unlimited support for 3 months after workshops (with all enquiries answered within 24hours) and are invited to a closed group for private discussions.
You can do it too!
For me as a dentist, it was clear that non-surgical facial aesthetics would offer me the opportunity to provide my patients with something new while reinvigorating my career and adding to the practice’s bottom line. What more could I ask for? And if I can do it, so can you!
Call 07711 731173 or email firstname.lastname@example.org for more information on why you should choose BTC to help you achieve a successful aesthetic business.back to blog