3 Key Elements For Marketing

I use the 3 M’s for any marketing campaign:

MARKET
MESSAGE
MEDIUM

THE MARKET
who is your target market do you want to be a big fish in a small pond 2 parts of target market – demographics and psycho graphics demographics – age/sex/income/location psycho graphics – lifestyle find the people who already buy from you look for proven buyers joint venture with people with the right database 2 questions you need to ask yourself why should they buy why should they buy from you

MESSAGE
what you do why should they choose you USP – unique selling proposition what is it about you that distinguishes you from the market place

MEDIUM
message delivery system, e,.g. online, leaflets, advertising use the one that appeals to your market

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