BTC Training is proud to launch a brand new, one-day Marketing Masterclass course looking at strategy versus tactics with in-house and invited speakers. This newly formatted learning experience has limited availability so you cannot afford to miss out.
This full-day course, being held on Friday 21st June 2019 will cover all the strategic business and marketing aspects you need to understand and master to achieve success in the aesthetic sector. Brought to you by BTC Training and its founder Dr Harry Singh, speakers will include several invited expert guests who will speak on various specialist subjects, as well as Harry himself.
Dr Singh will discuss why your business strategy must come before tactics. Let’s face it, you don’t want to build the wrong business from the get-go or have your ladder up against the wrong wall. He’ll give you all his pearls of wisdom, from first-hand experience, so you can get your facial aesthetic business off to a flying start.
He will teach you about the five key strategic elements for your business: Marketing; Sales; Operations; Finance and Talent.
Alongside Harry, the invited guests at the BTC Marketing Masterclass include speakers who will discuss digital marketing, regulation and the future of aesthetics, advertising guidelines, PR and the psychology of patients.
Confirmed speakers include:
Shaz Memon – Founder of Digimax, who will present on Digital Marketing
Shaz Memon is a business leader, designer and award-winning digital and dental marketing expert. He is the Creative Director of Digimax and Digimax Dental. Showing creative flair from the age of 10, Shaz has been tutoring professionals in the creative industry since he was 18 years old.
Regarded as one of the most creative minds in the digital marketing industry today, Shaz works with leading names such as: BBC; FHM; Barclays; UBS; HP; Lennox Lewis; Hiscox; James Caan; House of Fraser; and McDonalds, to name a few. His work has won numerous awards and today he writes for leading magazines and is a regular contributor for UK press and publications, including the Telegraph and Guardian newspapers.