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Aesthetics Marketing

In terms of lead generation for aesthetics, I break it down to the 3M’S of Marketing.

MARKET
MESSAGE
MEDIUM

THE MARKET

Who is your target market? Essential to know who you already have on your books or the type of patients you want or the type of patients that will be attracted to your services in your locality.
Do you want to be a big fish in a small pond? I would rather be the go to guy/ girl in a very specific niche than be a generalist for everyone.

There are 2 parts of target market – demographics and psycho graphics
– demographics – age/sex/income/location
– psycho graphics – lifestyle, where do they spend their money? What are there hobbies?

Tip – find the people who already buy from you (proven buyers), ask them why do they buy from you via focus groups, then repeat. Rinse and repeat. Why reinvent the wheel.

Joint venture with people with the right database. In facial aesthetics I target beauty salons and hair salons. They have a client list of proven buyers that care and are willing to spend money on their appearance – a prefect match for my facial aesthetic treatments.

MESSAGE

In a nutshell its what you do and how it benefits the end user.
You will also need to consider in this competitive market, why should they choose you?

What is it about you that distinguishes you from the market place when considering facial marketing?

MEDIUM

This is what message delivery system you will use to reach your market with the correct message to get facial aesthetics marketing.

This is divided into the following categories;
– Internal marketing – newsletters, open evenings, email shots
– External marketing – newspaper/magazine ads, leaflets, radio
– Internet marketing – websites, Search Engine Optimisation (SEO), Pay Per Click (PPC)
– Social media – Facebook, Twitter, LinkedIn, Instagram

Use the one that appeals to your market (found out from your research of the market – new and existing patients).

Call 07711 731173 or email harry@botulinumtoxinclub.co.uk for more information on why you should choose BTC to help you achieve a successful aesthetic business.

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