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Botulinum Toxin Training Club by Dr Harry Singh

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Aesthetic Industry Trends – Are You Benefiting From What’s Hot?

You could be forgiven for thinking that aesthetic medicine is somewhat set in stone; it’s all the same anti-ageing and facial injectable treatments that have been used for the past decade or more, right?

Well, yes and no, sure we’re still treating people with cosmetic injectables including botulinum toxin (or Botox®) and dermal fillers, but what’s different is down to patient demand, desires and influences. This is where trends, and knowing what’s on trend, and what your patients are seeking is important for the profitability of your business. You need to know what you should be offering your patients, what you should be learning to perform, and how to target the right demographic based on what ‘everyone’ is talking about or ‘having done’. Social media is a great barometer for finding out trends and popular treatments.

Currents Trends

  • No knife please – patients are still looking for non-surgical and minimally invasive solutions for anti-ageing. Demand for no-downtime procedures that will stave off the years for a little longer, before surgery, shows no sign of slowing down. Demand for facial injectables has sky rocketed in recent years, following by body contouring treatments, including fat freezing. Continued advances in techniques and treatment protocols, as well as improved technologies and energy modalities, means that clinics can provide a portfolio of treatments to cater for the patient seeking a ‘no-knife’ solution.
  • Fillers or toxin – Botox, and other brands of botulinum toxin type A including Azzalure™ and Bocouture™, are still the main stay of any facial aesthetic clinic. As a gold-standard wrinkle reducer you can’t beat it. Suitable for treating the upper face (crow’s feet, forehead lines and glabellar frown lines), alongside advanced techniques for the lower face (smoker’s lines) and the neck (platysmal bands), it’s the work horse of your aesthetic armamentarium. Although botulinum toxins are still the number one cosmetic treatment worldwide, the popularity of dermal fillers is on an upward trend. A practitioner with the right training and product choice can achieve a lot in reshaping the face with dermal fillers, improving contouring and replacing lost volume. Some techniques allow for mild lifting of the tissues, which can achieve temporary, yet dramatic results. Toxins relax the surface wrinkles, but fillers are the modelling clay for the facial structures.
  • Prevention rather than cure – We live in a world of selfie-obsessed millennials, used to mobile phone filters that would give Peter Pan a run for his money. They’re looking to prevent ageing at all costs. This means that you may start to notice that your patient demographic requesting anti-wrinkle treatment is getting younger. The jury on botulinum toxin as a preventative treatment is still out, but if you have a patient in their 20s whose face is hypermobile, then preventing the formation of dynamic wrinkles lines may be justified.
  • Lips and noses – driven by celebrity trends and social media we have seen a huge rise in demand for two uses for dermal fillers – lip augmentation and non-surgical rhinoplasty. The Kylie Jenner factor has lead demand for lip enhancement from a younger patient cohort in their early 20s. Introducing younger patients to your practice could be a good business strategy as today’s lip filler patient will become your botulinum toxin, thread lift or laser rejuvenation patient tomorrow. Similarly, training to offer no-knife nose jobs with dermal fillers adds yet another technique to your facial aesthetic repertoire.

If you’re thinking about starting out in facial aesthetics, it’s worth remembering that the notion of ‘build it and they will come’ will not work; having a good business and marketing strategy will get you part of the way there, but understanding industry trends and the demands of the clientele you want to attract is key.

The BTC, founded by dentist Dr. Harry Singh, run a series of training courses and workshops dedicated to learning both how to administer botulinum toxin and dermal filler treatments in a safe and professional manner, but also how to maximise your profits and create a successful business by understanding the marketplace.

Dr. Singh has been carrying out facial aesthetic treatments for sixteen years, so has all the credentials to share with you how he made a successful facial aesthetic business and how you can too. Call 07711 731173 or email [email protected] for more information.

Call 07711 731173 or email [email protected] for more information on why you should choose BTC to help you achieve a successful aesthetic business.

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