Are you embracing your marketing strategy by looking externally?

Following on from the recent blog where we looked at maximising internal marketing strategies, it’s time to explore external marketing options to bring in new customers, added success and more profit to your private facial aesthetic business. External marketing will allow you to achieve more brand awareness in your local area, by engagement with other local businesses, local press, local radio and by broadening your local network and ‘back scratching’ alliances.

It’s not enough to simply master the skills of delivering aesthetic treatments, if you have no existing patients to treat or planned strategy to secure new ones, you really are setting yourself up for failure.

Dentist and aesthetic practitioner, Dr Harry Singh knows exactly how important it is to learn how to market your services. He took the leap from dentistry to facial aesthetics well over fifteen years ago, and is now sharing his experiences, and the strategies that work. He has set up the BTC training courses to help other doctors, dentists and nurses to succeed in this sector. To really learn how to implement a successful marketing campaign, why not attend one of Harry’s workshops where you can learn, question and receive bespoke business support.

One of the core lessons in business is understanding the concept of the 3Ms of marketing. The 3Ms in question dictate that you should know your target MARKET, understand and create the right MESSAGE to get them through your doors and know the MEDIUM by which you will achieve it – INTERNAL, EXTERNAL or INTERNET and SOCIAL MEDIA. And this is where your marketing campaign gets more diverse.

The MEDIUM of delivering your message is now more important than the message itself. Last time we discussed INTERNAL means, where we looked at marketing to your existing patient cohort, the captive audience or ‘lowest hanging fruit’ philosophy. If you already run a successful dental practice or a GP’s surgery, it’s simple enough to let your existing patients know that you also offer the likes of cosmetic injectables, something which they may not have already been aware of. This is a great medium with which to start your marketing, and the cheapest, but you will find that you need to start attracting NEW patients if you truly wish to broaden your aesthetic practice and tear yourself away from your ‘bread and butter’ on a permanent basis. This is where the EXTERNAL medium for marketing comes in next.

External marketing strategies will cost you a little more, not just in monetary terms, but in time and energy. Part of this process will be in building trust with other local businesses who can offer you a referral route, such as local beauty salons, gyms and hairdressers. You could even go as far as embarking on joint ventures with such businesses, whereby they get you the customers, you visit regularly to provide your services on a set frequency and they get a small percentage as a finder’s fee. You can even run special event evenings to really get more interest through the doors. Other options to raise your profile in the local area are to engage with local press, such as articles in town magazines or papers, or perhaps an interview or regular slot on local radio. Attending local events, trade shows, business forums and other networking opportunities can help you to ‘make friends and influence people’ so that word spreads about your services. Of course, you’re unlikely to be able to do everything, but have a look at what you could consider doing, how much it will cost you (time and money) and work out which options will return the most new patient leads. Even if you just do half a dozen external options, on top of your existing internal marketing, you will be expanding your patient database in no time.

Training courses with BTC are accredited for verifiable CPD (Continued Professional Development) and will guide each delegate through creating successful marketing campaigns, including examples and case studies of external campaigns which worked.
As well as setting up BTC, Harry has also recently published a book entitled ‘Let Go of the Handbrake’ which will not only accompany his training workshops, but also become your business ‘Bible’. To grab yourself a copy of Harry’s book, Let Go of The Handbrake, simply visit www.letgoofthehandbrake.com.

BTC courses are designed to support you at all stages as you build your business, including pre- during- and post-workshop. Call 07711 731173 or email harry@botulinumtoxinclub.co.uk for more information on why you should choose BTC to help you achieve a successful aesthetic business.

Are you maximising your internal marketing?

If you’re a doctor, dentist or nurse, you may already have taken the decision to change your career path and diversify your skills and clinic business into private facial aesthetic practice, but if you think you can just ‘build it and they will come’, then you will set yourself up for failure.

With training at BTC we explore how to bring marketing magic to your business, so that acquiring new patients is child’s play. Let me introduce you to the concept of the 3Ms of marketing, which we will be briefly exploring over a series of blogs. To really learn how to implement a successful marketing campaign, why not attend one of our workshops where you can learn, question and receive bespoke business support.

BTC was created by Dr Harry Singh, a dentist and aesthetic practitioner, who began the move to a facial aesthetic business in 2002. Realising he had finally found his niche, Harry has learnt the hard way how to become both a highly skilled cosmetic practitioner, but also how to achieve business success by being a savvy entrepreneur and marketer. As well as setting up BTC, Harry has also recently published a book entitled ‘Let Go of the Handbrake’ which will not only accompany his training workshops, but also become your business ‘Bible’. Sharing his journey and the strategies that work, as well as the ones that don’t, is core to the business skills that you will learn with BTC.

When it comes to marketing, Dr Singh advocates the 3Ms for any marketing campaign. This includes knowing your target MARKET, understanding and creating the right MESSAGE to encourage people through your doors and the MEDIUM by which you will achieve it. Sounds simple, but this isn’t just one simple marketing campaign anymore, the modern world means that the MEDIUM of delivery is larger than ever before, encompassing INTERNAL means, EXTERNAL means, as well as the INTERNET and SOCIAL MEDIA.

Internal marketing is where you promote your services to, and through, your existing patient base. In terms of costs, this will be your cheapest form of marketing and likely to give you your best return on investment, because you won’t be spending much of your marketing budget on it. It can be regarded as ‘picking the lowest hanging fruit’ as this audience is right there in front of you.

Telling your existing client base about ALL the services that you offer could not only spark their interest in additional treatments which they didn’t know you offered, especially if they have come to you as their dentist or GP and do not realise that you even provide private aesthetic services, but it may also cause them to let friends and family know about you, thus bringing you new patients.

There are many ways in which you can take advantage of this captive audience, from patient information packs and brochures to in-clinic promotional materials such as posters, video presentations on a TV screen, leaflets in the waiting area, or even your own reception staff giving it a mention when someone books in for their appointment.

Simply signing up your patient cohort for a regular monthly emailed newsletter can help to keep your doors revolving with existing and new clientele. With new General Data Protection Regulations (GDPR) you may need to ask everyone for permission to do this first if you do not already have consent to market to them by email.

Another option is to host VIP evenings whereby you can invite your most targeted clients to an evening of education and pampering, with the aim or making them feel special, but ultimately introducing your service provisions and getting them signed up. You may also wish to incentivise them to share the good news with their friends and family in return for loyalty packages, refer-a-friend or special offers.

Training courses with BTC are accredited for verifiable CPD (Continued Professional Development) and will guide each delegate through creating successful marketing campaigns, including how to create and design e-newsletters with compelling content and how to optimise calls to action for all your marketing activities, plus learning all about the other aspects of the 3Ms of marketing.

BTC courses are designed to offer you support at all stages, pre- during- and post-workshop. You’ll even get an invite to a closed Facebook group, so that you can network with other BTC delegates and ask questions of both your peers and Dr Singh.

To grab yourself a copy of Harry’s book, Let Go of The Handbrake, simply visit www.letgoofthehandbrake.com.

Call 07711 731173 or email harry@botulinumtoxinclub.co.uk for more information on why you should choose BTC to help you achieve a successful aesthetic business.

Why learning how to consult and assess an aesthetic patient is just as important as learning how to treat them

Medical practitioners, doctors, dentists and nurses who choose to move into offering facial aesthetic treatments, often think that all they need to learn about is where and how to place their needle to best deliver botulinum toxin or dermal filler treatments. But, equally important is learning the skills for delivering effective consultations and patient assessment. Without getting this part right, those syringes might as well just stay in their packet, as you will either not be converting any patients, or wishing you weren’t about to treat the wrong ones.

Although many training companies offer introductory courses on the pharmacology and injection techniques for cosmetic injectables, very few will offer to take you to the very basics of understanding what patients want, what they don’t want, how to assess what you think they need and how to turn away patients you shouldn’t be treating. At BTC, founded by Dr Harry Singh, we offer end-to-end training and support to make sure that you are getting the WHOLE process of introducing aesthetic medicine to your business practice right from day one.

Harry, a dentist who became a facial aesthetic practitioner back in 2002, has learnt both the clinical skills and business strategies required to run a successful practice, discovering both the successes and the mistakes from running a cosmetic clinic for more than fifteen years. His style of teaching is informal, informative and educational; he invests his time to share his experiences to help you to turn a profit from your aesthetic business. It’s all well and good knowing and understanding how to inject, but if you don’t know how to get the right patients through the door and how to engage with those patients, then the journey to success will be a long road. Let BTC help you on that journey.

Any interaction with new, or returning clients, will start with a comprehensive consultation including a detailed assessment of your patient. In an ideal world, they should be able to provide you with an accurate and honest medical history and clearly detail their cosmetic concerns and expectations to you. Not all patients are the same and understanding personality types, becoming a good listener, being empathetic or forthright in your questioning, may all be skills that you either need to hone or learn. Patients should be happy to listen to your treatment suggestions or recommendations, not be driven solely by price or celebrity trends, understand what can be achieved and more importantly what cannot, and have comprehended the possible complications which can occur from treatment. They should also be able to take on board the requirements for aftercare and take responsibility to ‘do as they’re told’, plus work with you on any ongoing, prescribed treatment programme or at-home skincare regime that you provide to them.

Training can help you to achieve many of these things and give you strategies to get the best engagement from your patients. It can also help you to spot the patients that you want to avoid, who are the opposite of that described, who live in a fantasised world, are deluded about their cosmetic concerns or who have unrealistic expectations from the treatments that you provide. Such individuals may be demonstrating psychological disorders such as Body Dysmorphia, also referred to as BDD (Body Dysmorphic Disorder) and should be refused treatment for their own sake as much as yours. Learning how to recognise the characteristics of BDD can be one of the key skills for a good consultation technique.

Of course, not all consultations will end in the delivery of a treatment, so training with BTC will also arm you with strategies to help you to understand your conversion processes from lead generation, through patient assessment and on to treatment.

Courses in botulinum toxin, dermal fillers and advanced techniques are all available, running throughout the year, all include end-to-end business support and advice to help you make a success of your aesthetic business. Take a look at our upcoming training courses and workshops and book your place. Call 07711 731173 or email harry@botulinumtoxinclub.co.uk for more information. Of course, you don’t have to just take our word for it, have a read of what past trainees have to say about BTC.

What to Expect from Facial Aesthetic Training With BTC

If you’re a doctor, dentist or nurse looking for effective training in facial aesthetic treatments, you may be a little bewildered by the vast array of choice out there when it comes to introductory training days and workshops on botulinum toxins and dermal fillers.

So, how do you sort the wheat from the chaff? Find the workshops which will teach you genuine skills and techniques, whilst offering you end-to-end support? It’s true that not all do.

Unlike many one-day courses available in the marketplace, BTC, founded by Dr Harry Singh includes support, advice and training at all stages – pre, during and post the workshop event. Not only that but Harry, a dentist and aesthetic practitioner who has been practising in facial aesthetics since 2002 will teach you both clinical skills and effective business and marketing strategies to make your newly found skills turn you a profit and augment your private aesthetic practice. Harry invests his time and experience to help delegates who are new to the field succeed as he has done.

So, what can you expect from a workshop with BTC?

• Training courses are accredited for 6.5 hours of verifiable CPD (Continued Professional Development)
• Training is offered to dentists, doctors and independent nurse prescribers only
• It is fully-accredited for insurance purposes, recognised by Hamilton Fraser Insurance
• Workshops often run on a Saturday, so they don’t impact on clinic time or you having to take time off work if you are in NHS practice
• You may bring a member of your team, as an observer, free of charge. This could be a clinic or practice manager or an assisting practitioner, such as a dental therapist or nurse, who will help you to implement all that you have learnt when you get back to your own business
• You will learn the theory and practice on how to administer botulinum toxin and dermal fillers. Toxin training will cover the three most popular areas for treatment – frown lines (glabellar), crow’s feet (lateral canthal lines) and forehead (frontalis). Basic filler training starts with the lips.
• You will receive unlimited support afterwards and be invited to a closed group for private discussions as you put your skills into practice in your business.

BTC workshops are split into three stages – pre-workshop, workshop and post-workshop.

Pre-workshop

Prior to attending your training day, you will be supplied with some pre-workshop materials for self-study so that you arrive on the day ready to get to work. This includes:

• a 45-minute video on How to get started in facial aesthetics;
• an article on Treating the upper third of the face with muscle relaxants;
• a report on 5 tips to grow your facial aesthetic business;
• documentation to help you set up insurance cover and a pharmacy account so you can hit the ground running after the workshop;
• and a template of a promotional flyer which can be used as a poster, advert or leaflet.

Workshop

On the day you will be part of a small-group workshop, where models will be provided, and you will learn all the science and practical skills to deliver treatments. You will also receive:

• a delegate pack including consent forms, protocols for performing a consultation and post-treatment advice instructions to give to patients;
• details on preferential rates agreed with an insurer and pharmacy for all successful BTC delegates;
• a copy of Dr Singh’s book, Achieving Financial Freedom;
• and a copy of A complete guide to medical and facial aesthetics which can be used as a resource for educating patients about treatments.

Post-workshop

Post-workshop, you will not be left out in the cold. Follow-up and support is provided free of charge.

It is critical that you can effectively implement what you have learnt, so after two weeks you will have the opportunity to review the model that you treated on the workshop day. This will allow you to administer any required top-ups, assess before and after pictures (and keep these for your own marketing purposes), plus learn more by understanding what results your patients will achieve and how to carry out a review appointment.

You may repeat the workshop, as an observer, if you feel that you need to further embed your learning, you just pay for your refreshments, but can attend as many times as you need to.

You will also receive:

• discounts off future workshops;
• copies of additional articles related to marketing facial aesthetics;
• access to videos of Dr Singh demonstrating botulinum toxin techniques;
• and a guide on aseptic techniques in facial aesthetics.

Courses in botulinum toxin, dermal fillers and advanced techniques are all available, running throughout the year, have a look at our upcoming training courses and workshops and book your place. Call 07711 731173 or email harry@botulinumtoxinclub.co.uk for more information.

Why Choose BTC for Facial Aesthetic Training?

If you’re doctor, dentist or nurse and you’re considering diversifying both your skills and clinic business into private facial aesthetic practice, one of the first decisions you will need to make is – where do I go to get training and support?

Now, that question on its own is huge, and one that leads on to plenty of other questions that you will probably ask yourself – What kind of training should I be looking for? How many hours is enough? What qualities, experience and accreditation should I be looking for in a training company? What should I look to avoid? Do I just want training in the clinical skills of facial aesthetic treatments, or should I look for a company that can help me with business strategies to make my investment in training worthwhile? Do I need ongoing support and advice? Who offers that?

If this all seems incredibly overwhelming, then let us take the worry away and tell you why you should choose BTC if you are considering a career in facial aesthetics.

BTC was created by someone just like you. Dr Harry Singh is a dentist and aesthetic practitioner, who has been practising facial aesthetics since 2002 when he had what most people refer to as a ‘lightbulb moment’. After training in the administration of cosmetic injectables and introducing them to his dental practice, Harry discovered that he had ended up doing more facial aesthetics than actual dentistry, and with the higher profit margins achievable with these treatments, it wasn’t a difficult decision to choose to concentrate on facial aesthetics. Decision made, he learnt the hard way to become a highly skilful practitioner, as well as a savvy marketer, entrepreneur and business success. Harry is now able to share his journey and the strategies that work, to help you on your journey, through training workshops which include both practical skills and business advice.

Training courses with BTC are accredited for 6.5 hours of verifiable CPD (Continued Professional Development) and are offered to dentists, doctors and independent nurse prescribers only. But that’s not all, for each delegate attending a training course, they may bring a member of their team, as an observer, free of charge. This could be a clinic or practice manager or an assisting practitioner, such as a dental therapist or nurse, who will help you to implement all that you have learnt when you get back to your own business.

Delegates can expect to learn the theory and practical elements of how to administer botulinum toxin and dermal fillers. You will also learn how to effectively market facial aesthetic treatments to your current client base, as well as attract new ones to increase the profits coming into your business.

BTC courses are split into three stages – pre-workshop, workshop and post-workshop. Prior to attending your training day, you will be supplied with some pre-workshop materials for self-study so that you arrive on the day ready to get to work. During the small-group workshop, where models will be provided, you will learn all the science and practical skills to deliver treatments. Post-workshop we are still there to provide free support, to make sure that you have truly benefitted from the course and are putting it into practice, or if you need further training. Dr Singh does not just train you and then leave you to fend for yourself!

Courses in botulinum toxin, dermal fillers and advanced techniques are all available. Now is a great time to get started in facial aesthetics and BTC run a series of training courses and workshops throughout the year.

You have read why we think you should choose us for facial aesthetic training and support, but we prefer to let our past delegates speak for us, so you don’t just have to take our word for it. Here are some examples of their testimonials:

“I have attended a number of Harry’s courses. They have always been relaxed and informal, yet informative. I find Harry’s style to be very approachable and friendly. I have done other Botulinum Toxin and filler courses, but Harry’s was the one that actually gave me the confidence, the skills & the marketing tools to actually make facial aesthetics a viable treatment to offer. Thanks Harry!”
Dr SC

“Harry was a very approachable tutor. No question too stupid. A well spent day.”
Dr Fran Waite – MB ChB

“10/10 – Harrys workshop was not only very informative but Harry’s approach as a trainer is very reassuring, relaxed and non-judgemental. I would definitely recommend. He also covers areas that are not covered in other training courses.”
Nafisa Mughal, RGN

Call 07711 731173 or email harry@botulinumtoxinclub.co.uk for more information on why you should choose BTC to help you add facial aesthetics to your business.

What do Patients Want?

If you’re already actively practising in medical aesthetics or considering a leap from the day job as a doctor, dentist or nurse into private, cosmetic practice, then it’s a question you really should have an answer for.

Why should you have an answer? Because, understanding what patients who come to you for non-surgical cosmetic interventions are seeking will help you no-end when it comes to forming your business plan, deciding on your treatment offering, and optimising your interactions with your patients, on a psychological level to form, what will hopefully be, a long-lasting and profitable relationship.

It’s not just about understanding which treatments are popular, although that is important as it will dictate your service provision and the training that you go on to undertake, it’s also about understanding consumer trends, fashions, celebrity influences, social media, and your up-selling or cross-selling opportunities.

We know that both in the USA and the UK, cosmetic injectables in the form of wrinkle relaxing botulinum toxin and volumising implantable soft tissue fillers are the most requested cosmetic treatments. Once the desire of the older patient cohort, over 35 years of age and predominantly female, times have changed. Men are getting in on the action, determined not to be left behind in the workplace, they appreciate the need to look younger, less wrinkled or tired. Understanding how to market to men and how to tailor the treatment experience to men could add a significant USP to your business practice. Younger clients are also now seeking injectable treatments too, both as a preventative in the hope that early intervention with toxins will keep the dynamic wrinkles at bay, whilst lip fillers will give them the pout that will be the envy of all their Instagram friends.

More and more so now, again attributed to the rise of the selfie photographs is a concern surrounding submental fat, the so-called double chin. Patients now notice this area more so than ever before, thanks to the hand-held camera angles, so a whole new treatment provision has opened up, and you need to be in a position to decide if you want to give your patients what they seek or refer them on to another practitioner. With proper pre-planning, education and training you can give your patients what they want.

Patients want to look and feel beautiful and youthful. Some seek correction for minor imperfections such as scars or asymmetries, but all put their trust in you as an expert. Show your confidence, do your homework and learn how you can give your patients what they want. If you get it right, they will keep showing up at your door, year in year out.

If you’re still not sure that you know all the answers, then this is where the BTC can help you. The BTC, founded by dentist Dr. Harry Singh, run a series of training courses and workshops dedicated to learning the latest treatment techniques, as well as savvy and up to date business practices.

Dr. Singh, a former cosmetic dentist, has been carrying out facial aesthetic treatments for sixteen years, since 2002. Harry discovered that he was performing more facial aesthetic treatments than dental treatments in his daily practice and he hasn’t looked back since that realisation.

Call 07711 731173 or email harry@botulinumtoxinclub.co.uk for more information about course options and availability.

Aesthetic Industry Trends – Are You Benefiting From What’s Hot?

You could be forgiven for thinking that aesthetic medicine is somewhat set in stone; it’s all the same anti-ageing and facial injectable treatments that have been used for the past decade or more, right?

Well, yes and no, sure we’re still treating people with cosmetic injectables including botulinum toxin (or Botox®) and dermal fillers, but what’s different is down to patient demand, desires and influences. This is where trends, and knowing what’s on trend, and what your patients are seeking is important for the profitability of your business. You need to know what you should be offering your patients, what you should be learning to perform, and how to target the right demographic based on what ‘everyone’ is talking about or ‘having done’. Social media is a great barometer for finding out trends and popular treatments.

Currents Trends

• No knife please – patients are still looking for non-surgical and minimally invasive solutions for anti-ageing. Demand for no-downtime procedures that will stave off the years for a little longer, before surgery, shows no sign of slowing down. Demand for facial injectables has sky rocketed in recent years, following by body contouring treatments, including fat freezing. Continued advances in techniques and treatment protocols, as well as improved technologies and energy modalities, means that clinics can provide a portfolio of treatments to cater for the patient seeking a ‘no-knife’ solution.
• Fillers or toxin – Botox, and other brands of botulinum toxin type A including Azzalure™ and Bocouture™, are still the main stay of any facial aesthetic clinic. As a gold-standard wrinkle reducer you can’t beat it. Suitable for treating the upper face (crow’s feet, forehead lines and glabellar frown lines), alongside advanced techniques for the lower face (smoker’s lines) and the neck (platysmal bands), it’s the work horse of your aesthetic armamentarium. Although botulinum toxins are still the number one cosmetic treatment worldwide, the popularity of dermal fillers is on an upward trend. A practitioner with the right training and product choice can achieve a lot in reshaping the face with dermal fillers, improving contouring and replacing lost volume. Some techniques allow for mild lifting of the tissues, which can achieve temporary, yet dramatic results. Toxins relax the surface wrinkles, but fillers are the modelling clay for the facial structures.
• Prevention rather than cure – We live in a world of selfie-obsessed millennials, used to mobile phone filters that would give Peter Pan a run for his money. They’re looking to prevent ageing at all costs. This means that you may start to notice that your patient demographic requesting anti-wrinkle treatment is getting younger. The jury on botulinum toxin as a preventative treatment is still out, but if you have a patient in their 20s whose face is hypermobile, then preventing the formation of dynamic wrinkles lines may be justified.
• Lips and noses – driven by celebrity trends and social media we have seen a huge rise in demand for two uses for dermal fillers – lip augmentation and non-surgical rhinoplasty. The Kylie Jenner factor has lead demand for lip enhancement from a younger patient cohort in their early 20s. Introducing younger patients to your practice could be a good business strategy as today’s lip filler patient will become your botulinum toxin, thread lift or laser rejuvenation patient tomorrow. Similarly, training to offer no-knife nose jobs with dermal fillers adds yet another technique to your facial aesthetic repertoire.

If you’re thinking about starting out in facial aesthetics, it’s worth remembering that the notion of ‘build it and they will come’ will not work; having a good business and marketing strategy will get you part of the way there, but understanding industry trends and the demands of the clientele you want to attract is key.

The BTC, founded by dentist Dr. Harry Singh, run a series of training courses and workshops dedicated to learning both how to administer botulinum toxin and dermal filler treatments in a safe and professional manner, but also how to maximise your profits and create a successful business by understanding the marketplace.

Dr. Singh has been carrying out facial aesthetic treatments for sixteen years, so has all the credentials to share with you how he made a successful facial aesthetic business and how you can too. Call 07711 731173 or email harry@botulinumtoxinclub.co.uk for more information.

Why Should I Undertake Facial Aesthetics?

Are you’re a doctor, dentist or nurse? Does working in a solely clinical or NHS environment not have the same draw for you that it once had? Are you struggling to make your practice work financially?

Then, listen up, because now might be the time to take a step to the side and consider whether a small career change could be right for you. More and more medical practitioners are considering a move to private, aesthetic medical practice, with a focus on facial aesthetics.

So, what is the attraction of offering facial aesthetic treatments?

Well, let’s start with the elephant in the room…It’s true that as more and more doctors, including GPs, nurses (both prescribing and non-prescribing), and dentists, both NHS and private, general and cosmetic dentists, are discovering that their practices can be significantly augmented financially through the addition of facial aesthetics to their treatment repertoire.

Patients who once came to your clinic for a single reason, usually a non-elective, medical reason, are suddenly drawn back for a private, elective, cosmetic offering designed to make them feel good, look more beautiful and address their ageing concerns. But it’s not just your existing database of patients coming through the door who will take up these services; suddenly, you will have a whole new patient cohort opening to you, who are crossing your threshold specifically for the facial aesthetic treatments that you offer. By learning this new skill, training to deliver botulinum toxin injections and dermal fillers, to start with, you can significantly boost your bottom line, and perhaps reverse any financial concerns that plague your current practice and leave you with sleepless nights.

Of course, if you’ve never heard of facial aesthetics then it can seem like a whole new, somewhat daunting world. Facial aesthetics, a subsection of aesthetic medicine, refers to a group of non-surgical, minimally-invasive cosmetic interventions which are aimed at counteracting the signs of ageing apparent in both men and women from the age of thirty onwards; including lines, wrinkles and a loss of skin elasticity. Non-surgical facial aesthetic treatments incorporate options such as cosmetic injections, including dermal filler and botulinum toxin (Botox®) injections, as well professional skincare, energy-based devices and chemical skin peels, to name but a few.

Regulation, and more specifically the lack of statutory legislation, means that such treatments, particularly cosmetic injectables, are being performed by those who are not medically qualified, often with undesirable results. Increased public awareness means that discerning clients are seeking out medical practitioners, including dentists, doctors and nurses, to administer these treatments. Let’s face it, if you’re a dentist, you have the background learning and training in relation to the anatomical landscape of the head, neck and face, as well as increased awareness and prescribing rights required to deal with any unfortunate complications. All that you now require is the specific treatment training.

Now is a great time to get started in facial aesthetics. The BTC, founded by dentist Dr. Harry Singh, run a series of training courses and workshops dedicated to learning both how to administer treatments in a safe and professional manner, but more importantly (perhaps!) how to maximise your profits and create a successful business by incorporating facial aesthetics.

Dr. Singh has been carrying out facial aesthetic treatments for sixteen years, having decided to concentrate solely on this aspect of his clinic since 2002. Harry discovered that he was performing more facial aesthetic treatments than dental treatments in his daily practice and he hasn’t looked back since that realisation.

You too can learn from an expert; not only one who teaches you how you can do it, but one who has lived it and learnt all the things you need to know to get started in facial aesthetic today. Don’t just take our word for is though, have a look at all the testimonials from past delegates to see the value that you too could get from embarking on a move to facial aesthetics with BTC.

Can our moods be affected by Botulinum Toxin?

Did the chicken or egg come first?

Does are mood reflect our facial expressions or does our facial expressions reflect our mood? We assumed that our emotions directed our facial expressions, but studies have suggested it is in fact our facial expressions that determine our emotions.1

You cannot feel depressed if you are smiling and being expressive with your face. To feel depressed you need to have little expression on your face, look sad, look down and curl up your body. Whenever my children are upset or start crying, first thing I do is to get them to open their body up, look towards to the sky and crack a joke to get them to smile, and it works every time. Researches also understood the above strategy and started asking themselves on whether if we prevented a negative facial expression, such as frowning, could we change that persons mood and help depression.

William James an American philosopher postulated in 1890 that the common sense of viewing emotions is wrong. He went on to say without our bodies ability to express an emotion, it ceases to exist. For example we can not experience fear without faster heart beats, more shallow breathing, trembling lips, weak at the knees, goosebumps, etc.

Our facial expressions have evolved over millions of years. Charles Darwin in 1872 wrote2, ‘A man may be absorbed in the deepest thought, and his brow will remain smooth until he encounters some obstacle in his train of reasoning, or is interrupted by some disturbance, and then a frown passes like a shadow over his brow’.

We can all tell if someone is angry by the negative facial expression such as frowning. We know the opposite to the negative frown is the positive smile.

‘A smile cures the wounding of a frown’ – Shakespare

There are different types of smiles and a true genuine smile has been classified as the Duchenne smile. In this smile, Duchenne a French anatomist in 1860, observed the ‘smile of joy’ where the orbicularis oculi is activated and contracts to produce the crows feet. This is in stark contrast to the ‘Mona Lisa smile’ where the eyes are not involved at all when smiling. This can be used to our advantage, very few people can fake a genuine eye smile. If they don’t create lines around their eyes when they smile its either because it not a genuine smile or that’ve had Botulinum Toxin. Smiling is good for us. Smiling creates positive emotions and thus leads to a reduction in stress related hormones.

A third type of smiles is known as the Hawthorne’s ‘sad’ smile. This is where you are experiencing a sad/depressing event, lets say a funeral and you see a relative who is struggling to cope with the circumstances, you may just give them a small smile to indicate we are in this together and we will be ok.

Lets go back and look at the negative facial expression of frowning. There are different types of frowns (sad versus angry) depending on which muscles are recruited, and each one has a different meaning. If the inner part of your eyebrows point upwards whilst frowning, you will look sad. If however the eyebrows are drawn together and down whilst frowning, you will look angry.

Frowning occurs by the contraction of the glabellar muscles, of which there are two major ones – the corrugator supercilii and the procerus. It is the corrugator supercilii that contributes more to the frown. Translated from Latin, corrugator supercilii literally means ‘the wrinkler above the eye’ and the contraction of this muscle draws the eyebrow together to create the frown. We all know that the appearance of a frown will tell others exactly what you are feeling, but lets take it a step further, the actual process of frowning will tell you what you are feeling and this creating a state in your conscious mind and this will influence your decisions and your results.

Recent research has put flesh on the bones of these musings. Neurobiologists such as Antonio Damasio of the University of Southern California have demonstrated that emotions begin with actions – rapidly increased heart rate, for example – and end with the perception of those actions – the sensation of fear or anger. Damasio calls this the “body loop”: the brain learns of the body’s response to change via chemical and electric signals conveyed by the bloodstream and nervous system. Thus feeling follows behaviour; the mind follows the body.

I break this down using acronym T.E.A.R – Everything starts with Thoughts. This sparks off certain Emotions, which lead us into Action, which eventually determines our Results. We can see that our initial thoughts determine the results we achieve in life.

If we are postulating that its your facial expressions that determine your emotions and mood at any given time, then where we can seek this evidence. Hollywood. Actors have to take up their various roles and associated moods on a regular basis. As far back as the 18th century, a German dramatist Gotthold Ephraim suggested that, ‘the actor properly imitates all the external signs..and all the bodily…expressions of a particular (inner) state’ and therefore they will recreate this internally all the exact same emotions, thoughts and feelings of the acted part. This began the research into ‘facial feedback’.

Charles Ball in Essays on the Anatomy and Philosophy of Expression wrote, ‘by the actions and expressions of the body betraying the passions of the heart we may be startled and forewarned , as it were , by the reflection of ourselves, and at the same time learn to control our passions by restraining the expression of them’.

Charles Darwin then described, ‘the intimate relation which exists between almost all the emotions and their outward manifestation and partly from the direct influence of exertion on the heart, and consequently on the brain’.

In 1890 William James, a Harvard psychologist in his work ‘Principles of Psychology’ suggested that our muscles contribute to our emotions and that changes in the muscles are occurring all the time to suit the emotions of the moment even if we are consciously unaware of them.

More recent studies have shown a correlation between the intensity of the smile and the internal emotion it produces.

We all want to be happier and reduce the amount of stress we experience. How can we do this?

After reading this one simple way is to smile more and have more positive thoughts, this will lift your mood and decrease you producing any negative facial expressions.

What about the use of Botulinum Toxin. Eric Finzi carried out Botulinum Toxin treatments on his patients that were depressed but showed no visible frowns. On review he noticed that these patients felt a marked improvement in their emotional state. He postulates that the contraction of these frown muscles are sending negative emotional signals to the brain and the brain is measuring the strength of the frown muscle contraction, weighing it against the strength of the smile and this deciding which emotion to produce.

My patients come in for a number of reasons, some cosmetic and some to improve their confidence. I would say it probably does put you in a better mood if you feel better about the way you look. It’s like doing your hair, your teeth, whatever else.

It is not what happens to you that is important, it is what you feel and do about what has happened to you.

References

Finzi, Eric ‘The Face of Emotion’, 2013

2. Darwin, Charles ‘The Expression of Emotion in Man and Animals’

For workshops please visit www.botulinumtoxinclub.co.uk

Botulinum Toxin Training

NEW FOR 2018

***2 DAY INTENSIVE BASIC Botulinum Toxin RESIDENTIAL*** By the Botulinum Toxin Club

CONFIDENCE AND COMPETENCE

Only a small amount of practitioners that embark on Botulinum Toxin courses or Botulinum Toxin workshops training are confident enough to carry it through. I have devised a two-day programme where you will have plenty of hands-on experience, and you’ll be taking models through the whole patient journey including a detailed assessment. This is not for everyone. You will need to be passionate and determined to make this work. You will need to pass the pre-workshop interview call, and we will only accept six delegates per intensive.

Whats included – Summary

Minimum three models per delegate to be treated for all three areas – forehead, frown and eyes
Opportunity to observe and treat models for their review/top-ups on the 2nd day
Live demo by me
Unlimited post-workshop support
Free team member for both days
Overnight accommodation – one room
Champagne reception at the end of first day
Dinner for the first evening
Business aspects covered during the two days including how to promote, price, package, ask for referrals and retain
Role-playing the whole patient journey from initial enquiry, to consultation, assessment and treatment planning
How to avoid and manage complications to allow you to become a safer practitioner
Gift box valued at over £50
Private forums and groups
Accountability partner
All templates provided – assessment, consent, post-op
Pre-workshop reading material and marketing materials, so you are a step ahead of attending
Pre and post workshop calls with me personally

***2 SPECIAL BONUSES – TOO HOT TO ANNOUNCE AT THE MOMENT BUT COMING UP IN 2018 TO BLOW YOUR MIND AWAY***

Stand out from your competition and excel at the whole face approach and not just be a line chaser

Please click the link to see dates and availability – http://www.botulinumtoxinclub.co.uk/basic-botulinum.html#2day

Please hurry, due to the intensive and interactive nature of the two day residential; places will be limited to six per weekend